Tremendous! Workshops, performances highlight the Essence of Reggae Music Festival

February 13, 2024

article reposted by Chelsea


Music producer and Essence of Reggae Music Festival organiser Comar “Frankie Music” Campbell says the third staging of his annual event has been the best thus far.

The Essence of Reggae Music Festival took place on Saturday, February 3 at Police Officers’ Club on Hope Road.

It featured performances from several acts including Mackeehan, Kuzikk, Singer J, Sizzla, Queen Ifrica, Richie Spice, Jahshii, Jahmiel, and Laa Lee.

Ruff Cutt Band, Tower and Blaize Bands provided backing duties.

“The third staging was the best so far — from the line-up to the layout execution to the support of the workshop and then the tremendous performances from the artistes. It was indeed a great show,” said Campbell in an interview with the
Jamaica Observer.

The workshops, which took place between 12:00 pm and 4:00 pm, saw industry players providing valuable advice to members of the entertainment industry.

Music brand strategist Lloyd Laing spoke on digital music marketing, while Dr Dennis Howard made a presentation about the business of entertainment, the creation of music and distribution.

Ron Young, a well-known entertainment lawyer, gave an insight into the legality of music, copyright and royalties.

“The standout moment for me was the support we got from the workshop from both the patrons and speakers. It was well-supported and received. The highlight of the show, for me, though, was Sizzla — just amazing to see his performance and top-class professionalism,” Campbell shared.

He said the event has grown since its inception.

“The event has grown immensely in both the patron support and calibre of the artiste and even with sponsorship and support from the Government and other organisations.”

Dominic Bell, brand communications manager at J Wray & Nephew Limited, title sponsors for the festival, said: “J Wray & Nephew Limited, through its brand Wray & Nephew White Rum is pleased to have been a part of the Essence of Reggae Music festival. We continue to support reggae music and Jamaican culture, and this speaks to our commitment in giving back to our consumers,” said Bell.

Campbell said there are plans under way to add an elevated experience to next year’s staging of the festival.

“There is always room for improvement and growth. It’s all about fine-tuning what we currently have — listening to the patrons and artistes and fixing any issues they may have been occurred,” Campbell reasoned.

He continued: “We love the support we have gotten from Wray & Nephew. This is the second year they have partnered with us as title sponsors, and we greatly appreciate their support. We look forward to working with them again next year.”

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