The St Thomas-based Yallahs Primary and its music department will benefit from proceeds from the inaugural staging of Road to Greatness.

Road to Greatness is scheduled to take place on June 1 at the school’s compound and, according to Cara Burke, CEO of Showtime Services, MEGO Management and The Estate Entertainment, the event is not just about celebrating performers.

“Road To Greatness is about celebrating not just the same people that are highlighted in the media every day, but also those who are making significant strides in the industry incognito or historically. It’s not just performers, we want to highlight and celebrate the journeys of those in the culture of dancehall. This event is just the catalyst for the plans ahead,” Burke shared in an interview with the Jamaica Observer.

The event which will be the first of two to be held this year, will feature performances from the likes of Skeng, RajahWild, Valiant, Najeeriii, Kraff, Shaneil Muir, Vanessa Bling, Deep Jahi, Kaka Highflames, and Vershon.

Fyahman, the in-demand university student who has been making a name for himself on the party scene, will host the event, while Tower Band will provide backing duties.

“Patrons can expect a unique experience with quality productions and innovative, state-of-the-art lighting,” Burke disclosed.

According to Burke, the inaugural staging of Road to Greatness will be the first of many.

“There are plans to take the show to more parishes and countries over time. This year we are hoping to have two, the next will be Trelawny and we’re hoping to go to Negril and Clarendon,” she said Burke.

“The concept is not just a stage show. I feel like our culture is not just about what we hear in our ears, it is about the impact, the history, and the evolution. Most people see me doing stage management at events, project management and booking artiste and I never really had my own event in Jamaica,” Burke shared.

“Road To Greatness will aim to highlight the beauty and developments of St Thomas, while also giving artistes a chance to connect with current and potential fans in the area,” she continued.